Lay's x FIFA World Cup Pop-Up at Mid Valley Southkey: Catch the Last Days
Football fever has landed at Mid Valley Southkey, and it arrives in snack-aisle form. The Lay's x FIFA World Cup pop-up occupies the Village Grocer storefront on the Lower Ground Floor from 13 to 19 July 2026, turning the grocery anchor's entrance into a World Cup-themed photo and activation zone. Entry is free, you don't need a match ticket, and with only days left on the clock it's the kind of mall activation worth detouring for if you're already in JB for groceries or a movie.
Lay's is an Official Sponsor of the FIFA World Cup 26, and the Southkey setup is the Malaysian retail expression of that global partnership. The brand has been running tied promotions across the country since April, including a "Fan of the Match" contest that dangled actual match tickets. The Southkey pop-up is the in-mall extension: a storefront takeover where the chip brand meets the football crowd, right next to the Village Grocer produce aisles.
What's Actually at the Storefront
The pop-up is built around photo moments and the FIFA tie-in energy rather than a paid experience. Expect Lay's World Cup-branded backdrops, the brand's signature yellow-and-blue palette overlaid with football iconography, and the kind of snack displays Village Grocer tends to build around a themed promo. Because it sits in front of a working supermarket, the footfall is steady rather than queued, which makes it easier to grab a photo on a weekday afternoon than a weekend evening.
For Singapore visitors crossing the Causeway, this is one of the easiest activations to reach in JB. Mid Valley Southkey sits at the end of the Eastern Dispersal Link Expressway, roughly a 10-minute drive from the Sultan Iskandar CIQ. Causeway Link buses T21, 123, P102 and P103 run from JB Sentral directly to the mall, so you can clear immigration and be at the pop-up without a Grab. The mall runs 10am to 10pm daily.
The Broader Lay's World Cup Push in Malaysia
The Southkey storefront is the visible bit of a wider campaign. Lay's has been running in-store and digital promotions across Malaysia since the start of the year, tied to the FIFA World Cup 26 and the FIFA Women's World Cup 2027. The April "Fan of the Match" contest gave Malaysians a shot at actual match tickets through everyday purchases. The brand has form here: it was a Regional Supporter at Qatar 2022 and a Tournament Supporter at the Women's World Cup 2023 before stepping up to Official Sponsor for the 2026 edition.
What that means at the mall is a cross-promotion you don't usually see in JB outside of festive seasons. The pop-up runs alongside Southkey's other July activations, including Dior Beauty's Summer Animation at Centre Court and the Vege Escape mall-wide takeover with Maybank, so a single trip can cover three distinct photo ops across different floors.
Practical Details
- Dates: 13 to 19 July 2026
- Time: Mall hours, 10am to 10pm daily
- Venue: Village Grocer Storefront, Lower Ground Floor, The Mall, Mid Valley Southkey, Persiaran Southkey 1, 81100 Johor Bahru
- Nearest transit: JB Sentral (Causeway Link buses T21, 123, P102, P103 to Mid Valley Southkey, ~10 min from JB CIQ)
- Price: Free to view
- Website: Mid Valley Southkey What's On
