Azari Mat Yasir
Very accessible and easy to get to. But the shop is a bit small, so the selection is limited. Would love a bigger store, at least not too cramped up when browsing (even during non-pandemic times).
Smiggle
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Smiggle in Paradigm Mall Johor Bahru
Location: GF63 & 63A, Paradigm Mall, Jalan Bertingkat Skudai, Skudai, 81200 Johor Bahru, Johor, Malaysia
Paradigm Mall Johor Bahru
Smiggle at Paradigm Mall Johor Bahru occupies lots GF-63 and 63A on the ground floor, at Jalan Skudai, 81200 Johor Bahru. The store is listed on the Smiggle Malaysia website (smiggle.my), the Smiggle Australia store locator, Facebook, and Instagram. The Smiggle Malaysia website lists the Paradigm Mall JB location at lot 63, level LG (also described as ground floor GF-63 and 63A). The Smiggle Australia store locator confirms Paradigm Mall at lot GF-63 and 63A, ground floor, Jalan Skudai, 81200 Johor Bahru, with phone 07-244 4428. A Facebook post by Smiggle Asia announces Smiggle Paradigm Mall is now open. Smiggle is an Australian stationery and lifestyle brand founded in Melbourne in 2003, known for colourful, fun, and innovative school and stationery products.
Smiggle Paradigm Mall JB sells stationery, school supplies, and lifestyle accessories. The product range includes pens, pencils, markers, notebooks, diaries, pencil cases, backpacks, lunch boxes, drink bottles, watches, keyrings, and novelty stationery items. Smiggle products are characterised by bold colours, playful designs, and innovative features (scented pens, glow-in-the-dark elements, interactive packaging). The brand primarily targets school-aged children and teenagers, with products designed to make school and stationery fun. The lot GF-63 and 63A ground-floor location provides a generous retail space with product display stations, a try-out area, and a gift-wrapping station. The dual-lot footprint indicates a significant store presence. Smiggle competes with OH!SOME, MINISO, and other lifestyle stationery retailers, differentiating itself through its Australian brand heritage, bold design philosophy, and premium quality. The VIP membership programme offers exclusive perks. The Paradigm Mall JB location serves families in the Skudai area.
Smiggle Paradigm Mall JB opens daily from 10am to 10pm. The store is at lots GF-63 and 63A, ground floor, phone 07-244 4428.
Smiggle Paradigm Mall JB sells stationery, school supplies, and lifestyle accessories. The product range includes pens, pencils, markers, notebooks, diaries, pencil cases, backpacks, lunch boxes, drink bottles, watches, keyrings, and novelty stationery items. Smiggle products are characterised by bold colours, playful designs, and innovative features (scented pens, glow-in-the-dark elements, interactive packaging). The brand primarily targets school-aged children and teenagers, with products designed to make school and stationery fun. The lot GF-63 and 63A ground-floor location provides a generous retail space with product display stations, a try-out area, and a gift-wrapping station. The dual-lot footprint indicates a significant store presence. Smiggle competes with OH!SOME, MINISO, and other lifestyle stationery retailers, differentiating itself through its Australian brand heritage, bold design philosophy, and premium quality. The VIP membership programme offers exclusive perks. The Paradigm Mall JB location serves families in the Skudai area.
Smiggle Paradigm Mall JB opens daily from 10am to 10pm. The store is at lots GF-63 and 63A, ground floor, phone 07-244 4428.
+60 7-244 4428
GF63 & 63A, Paradigm Mall, Jalan Bertingkat Skudai, Skudai, 81200 Johor Bahru, Johor, Malaysia
Paradigm Mall Johor Bahru
Operating Hours
Open Now
Closes at 10 pm (in 1h 6m)
Monday (Today)
10 am–10 pm Tuesday
10 am–10 pm Wednesday
10 am–10 pm Thursday
10 am–10 pm Friday
10 am–10 pm Saturday
10 am–10 pm Sunday
10 am–10 pm Overall Rating
3.6 / 5
Based on 54 Google reviews
Mall Ranking
Based on customer ratings
retail Ranking
Based on customer ratings
Negative Reviews
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Positive Reviews
Sandy Nina Secreto
Such a happy place not just for the young ones but also to young once! 👍👍👍 …
FARAELIN BINTI EYCHAH
staff not friendly especially at cashier.. sombong gila
Khairiyah Murad
Staff has good engagement with the customers, easy to deal with them even tho during pack hours (weekend @ holiday season)
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Photo Gallery
Smiggle
Smiggle Storefront
The exterior of a Smiggle store, a retail shop specializing in stationery and accessories. The store features a bright and colorful interior visible through a large glass entrance. The prominent "Smiggle" logo is displayed above the entrance. Inside, shelves are stocked with various products, including backpacks, stationery, and gift items. Several customers are browsing the merchandise.
Smiggle Storefront
The exterior of a Smiggle store, showcasing a wide array of colorful backpacks, stationery, and other school supplies. The store features a prominent black sign with the Smiggle logo and name. Inside, shelves are stocked with various products, and displays highlight themed merchandise like Minecraft.
Smiggle Storefront
The image shows the entrance to a Smiggle store. The store's name is prominently displayed on a black sign above the entrance. Inside, shelves are filled with colorful backpacks and other school supplies. Several people are visible, including a young girl in the foreground.
Store Interior with Backpacks and Merchandise
The image shows the interior of a store filled with colorful backpacks and other merchandise. A plush dragon toy is prominently displayed, hanging over a sign with product names and prices. Shelves are stocked with various bags, lunchboxes, and stationery items. The store appears to be geared towards children or young adults, with whimsical designs and bright colors.
Hello Kitty Themed Display
Three children pose in front of a large Hello Kitty cutout, which is part of a whimsical display featuring oversized teacups decorated with hearts. The backdrop is a soft orange with cloud-like white structures and red and white striped pillars.
Disney Frozen II Smiggle Standee
A cardboard standee featuring Anna from Disney's Frozen II is displayed in a store aisle. The standee promotes the Smiggle brand. Shelves behind the standee are stocked with various children's items, including headphones, backpacks, stationery, and toys. The store has wooden paneled walls and a wooden floor.
Backpack Tag
A hand holds a tag attached to a purple backpack with a unicorn and cloud pattern. The tag displays product information including SKU, barcode, and prices in multiple currencies.
Smiggle Store Display
A vibrant display of Smiggle products, primarily backpacks, pencil cases, and water bottles, in various colorful and playful designs. The store's prominent logo is visible above the entrance. A festive Christmas tree decoration is also present.
Backpacks and Lunchboxes Display
A retail display featuring a wide selection of children's backpacks and lunchboxes in various colors and designs. The display includes a prominent "DEALS" sign and several "BUY 1 GET 1 FREE" promotional signs. An "ACTIVITY FUN ZONE" sign is visible on a rainbow-colored stand to the right.
Backpacks Display
A display of colorful backpacks for children, featuring characters like Peppa Pig and unicorns. The backpacks are arranged on a rotating stand and on shelves. A promotional sign indicates a Hari Raya offer with backpacks priced at RM110.
Christmas Themed Merchandise Display
A display of Smiggle branded merchandise, including backpacks, lunchboxes, pencil cases, and water bottles, with a Christmas theme. The display features various colorful items with unicorn and dinosaur motifs. A sign reads "CREATE CHRISTMAS GIGGLES" and price tags indicate RM30 and RM65.
Backpacks and Plush Toys
A wall display filled with various backpacks and plush toys, primarily aimed at children. The backpacks feature a wide range of designs, including popular characters like Spider-Man, Stitch, and Hello Kitty, as well as unicorn, animal, and abstract patterns. They are organized on shelves and hung from hooks. Plush toys, including characters like Simba and bunnies, are also displayed among the backpacks. Some backpacks have "Smiggle" branding visible. A few "50%" sale tags are attached to some of the lower shelves.
Children's Backpacks and Accessories
A display of children's backpacks, lunchboxes, pencil cases, and water bottles in various colors and designs, including dinosaurs, bunnies, and cartoon characters. Some plush toys are also visible. The products are neatly arranged on shelves and tables.
